Qualia Adds Custom Reporting to Title Settlement System

Title settlement software Qualia announced the release of its advanced reporting module. The reporting feature equips title and closing professionals with a customizable tool to analyze revenue sources, business relationships and operational efficiency.

Nate Baker, CEO of Qualia, detailed that the tool will aid Qualia in expanding relationships with lenders and realtors. "From our team’s background building small and large agencies, we know the challenge of maintaining and growing relationships with lenders and realtors while guaranteeing the right level of quality," he said. "We built Qualia Reports to solve that problem."

Within the “Reports” tab, Qualia users can access and create custom reports based on tasks, contacts and any other data involved in the settlement transaction. The flexibility of custom reporting allows users to answer bigger questions about their business pipeline, while also identifying ways to streamline day-to-day operations. Because all the data is already housed in Qualia, reports are automatically generated and available to users at no additional cost.

Additionally, Qualia uses artificial intelligence to immediately detect and notify users when they enter a contact record that is similar to a pre-existing record.

“Most title agencies have to manually merge duplicate contacts every month; it’s extremely time-consuming and prone to errors. Because Qualia automatically merges duplicate contacts, agents can finally get a simple and fast answer to what business sources are their main revenue drivers and how those sources are trending month-over-month,” Baker said.