Woodward Asset Capital, a developer of technology for the national real estate and mortgage servicing industries, announced in a press release it has acquired Homesource Realtors, a Michigan-based real estate brokerage.
Homesource will be re-branded as SellerNation, and launch as a real estate company focused on the seller experience. The suburban Detroit office will serve as a blueprint for additional corporate-owned locations to open in other markets over the next 24 months.
SellerNation is an exclusive seller's brokerage designed to optimize the seller's side of the transaction, in lieu of content and search providers like Trulia and Zillow.
"This acquisition makes sense as we strategically grow our business into a vertically-integrated family of real estate technologies and services that work together cohesively and efficiently," says Rodney Carey, CEO of Woodward Asset Capital. "We’re excited to grow a consumer brand that will change sellers’ expectations and bring transparency to a market where traditionally there has been none."