[1]Tennessee-based Churchill Mortgage [2] has appointed Jay McCarthy as its new chief marketing officer as of August 27, according to a release from Churchill.
McCarthy brings with him to Churchill Mortgage more than 20 years of experience in specialized marketing and brand management in the entertainment industry. Before joining Churchill, McCarthy founded sagethree, a brand marketing and development firm for the music and media industry that focused on artist development and management. One of sagethree's major clients was Internet music streaming service Pandora.com, which consulted with sagethree on re-engineering Pandora's formula for recommending specific music for listeners according to their listening habits and preferences. McCarthy worked as a program director for a radio station in Phoenix and as regional director of country programming for Clear Channel prior to founding sagethree.
As Churchill's new CMO, McCarthy will oversee the company's messaging and communication operations across traditional and emerging digital media and channels.
"The changing dynamic of communicative channels presents a great deal of potential to strengthen the mortgage industry, making this a very exciting time to be involved," McCarthy said. "It is truly an honor to join a company as respected as Churchill Mortgage and I look forward to supporting their continued growth."
Providing several types of residential mortgages in 33 states, Churchill Mortgage is one of the nation's leaders in the industry. The company, which was founded in 1992, is headquartered in Brentwood, Tennessee, and employs more than 300.
"New advertising and marketing mediums are transforming how our message is communicated and consumed. Borrowers’ preferences and behavior must be clearly understood in order to maximize our accessibility and transparency," said Mike Hardwick, president of Churchill Mortgage. "We are excited to welcome Jay to the team and will leverage his more than two decades of experience in developing and delivering targeted messages. His knowledge, determination and proven skills will be instrumental to Churchill’s growth as the mortgage industry continues evolving."