Author Archives: Kristi Froehlich

With more than 30 years of writing/editing experience, Kristi Froehlich has crafted any number of brochures, blogs, articles, emails, speeches, press releases, web copy, and social media posts in her career. Over the years, she has written in several voices, including as C-suite executives, as a dog named Scout who spoke to hospital compliance issues, a NASCAR driver touting Prilosec, and more. She’s handled B2B and B2C pieces as well as internal communications, merger and acquisition pieces, and external audiences.

Single-Family Rental Rates Accelerated at 2020’s End

February 16, 2021

Despite elevated unemployment concerns last spring and summer, a report released Tuesday signals a full recovery for both the low- and high-priced rental tiers in the single-family rental market. December 2020 data indicated that national low-end rental prices rose 3.3%, compared to high-end price gains of 4.3% in ...

Fannie Mae Update: Mortgage Servicer Sentiment Amid Pandemic Challenges

January 12, 2021

This year's health and economic crises have challenged the industry, but how did servicers respond when asked how COVID's difficulties compare to those faced by the market during the 2008 financial crisis?

More Americans Turning Toward Rural Residential Living

January 11, 2021

A new Gallup poll shows an increase in Americans desiring to set up home in the country rather than suburbs or cities. Here’s how the data breaks down.