According to Reuters, this is the biggest bank deal since the 2007-2009 financial crisis with the combined company expected to operate under a new name and have around $442 billion in assets. It is expected to have $301 billion in loans and $324 billion in deposits.
The new bank's footprint would cover the East Coast with new corporate headquarters in Charlotte, North Carolina.
In terms of its revenue from the mortgage business, the banks projected the combined fee income of the merged entity at $88 billion with 7 percent coming in through residential mortgage banking. Of the combined loans of $301 billion, 27 percent would be from residential mortgages, the banks said in their presentation  to investors.
The new entity would be combining the current reach of BB&T and SunTrust bank to reach 10 million households and would have a Top 3 market share across eight states.
In a statement, the companies said that the combined company's board of directors and executive management team would be evenly split between the two institutions. In the current home markets for both companies, the combined company would maintain the Community Banking Center in Winston-Salem, North Carolina and the Wholesale Banking Center in Atlanta, Georgia reflecting the combined company's commitment to increase the respective banks' current levels of community investment.
"This is a true merger of equals, combining the best of both companies to create the premier financial institution of the future," said Kelly S. King, Chairman and CEO at BB&T. "It's an extraordinarily attractive financial proposition that provides the scale needed to compete and win in the rapidly evolving world of financial services. Together with Bill's leadership and our new SunTrust teammates, we're going to bring the best of both companies forward to serve our clients and communities."
Looking at the strategic and financial benefits of the merger, the banks said that the combined company would preserve and maintain the strong cultures of BB&T and SunTrust to "deliver superior client service and preserve the community banking model to maintain close ties to shared local communities." In terms of financial profile and operating metrics, the merger is expected to generate an internal rate of return of around 18 percent.
The companies said that the merged entity would also take advantage of its enhanced scale to focus on selecting best of breed systems and processes and making significant investments in technology to "create a sustainable competitive advantage in an increasingly digital-first world."
"By bringing together these two mission- and purpose-driven institutions, we will accelerate our capacity to invest in transformational technologies for our clients. Our shared culture embraces the disruption of technology and we will take this innovative mindset to expand our leadership in the next chapter of these historic brands," said William H. Rogers Jr. Chairman and CEO of SunTrust. With our geographic position, enhanced scale and leading financial profile, these two companies will achieve substantially more for clients, teammates, associates, communities, and shareholders than we could alone. I have tremendous respect for Kelly, his leadership team and the BB&T associates. We will leverage our respective strengths as we focus together on the future."
The new company's leadership team would have King serving as the company's Chairman and CEO until September 2021 with Rogers serving as the President and COO of the combined entity. Rogers will take over as the CEO of the combined entity post-September 2021.
The transaction for this merger is expected to be completed by the fourth quarter of 2019.