Nationstar Mortgage Holdings Inc.  Tuesday said that it will be changing its name to Mr. Cooper in August. The company said the change is the capstone on a two-year rebranding and image update plan.
“Launching Mr. Cooper is another important step in our journey to transform the customer experience,” said Jay Bray, chairman and CEO of Nationstar. “Rallying around our new identity has helped us to create an entire company dedicated to keeping the dream of homeownership alive for our customers. Becoming Mr. Cooper and making the home loan experience great are key in our goal of creating customers for life.”
Nationstar initially launched Mr. Cooper internally in 2016. The company’s press release on the name change  stated that Nationstar wanted to start with internal culture change along with a refocusing of the company’s mission to improve the ways customers can navigate the mortgage process.
Nationstar said it chose the new name as a way to “personify the next generation of home loan servicing and lending for the company. It represents a more personal relationship customers can have with their home loan provider.”
Beyond the new name, the company is planning to expand its services through features like the recently launched Street Smarts program, a digital home loan advisor that can deliver custom insights on a customer’s loan, home and neighborhood. Street Smarts is a suite of online tools designed to give customers more personalized data, including credit scores, tailored equity analysis, and custom pay down options
The company said it will begin directly notifying customers of the name change later this month. The Nationstar website will officially transition to www.mrcooper.com  in August, though the new address is already up and running in an effort to orient people before the formal changeover.