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The Importance of Specificity: Insights Into Latino Homeownership

In this episode of DS5, we speak with Frank Fuentes, the National VP of Multicultural Community Lending at New American Funding and Vice-Chair of Five Star’s American Mortgage Diversity Council. Fuentes discusses takeaways from his career spent trying to help address the needs of Hispanic homebuyers. He also talks about the importance of nuance and specificity in handling outreach to these demographics.

About Author: Eric C. Peck

Eric C. Peck has 20-plus years’ experience covering the mortgage industry, he most recently served as Editor-in-Chief for The Mortgage Press and National Mortgage Professional Magazine. Peck graduated from the New York Institute of Technology where he received his B.A. in Communication Arts/Media. After graduating, he began his professional career with Videography Magazine before landing in the mortgage space. Peck has edited three published books and has served as Copy Editor for Entrepreneur.com.
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