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Improving REO through Discussion

for saleOn Sunday, September 16, the nation’s qualified residential agents and brokers assembled at the Hyatt Regency in Dallas, Texas, for this year’s FORCE Rally, one of the year’s most anticipated and exclusive events in REO.

The FORCE Rally was hosted by the Five Star FORCE—the Federation of REO Certified Experts, a member organization comprised of pre-screened, certified, and experienced REO agents. Focused on the improvement of REO agent performance through lender- and servicer-driven education, the FORCE acts as a conduit of communication between the REO agent/broker community and the servicing shops they serve.

Now an ongoing tradition at the annual Five Star Conference, the FORCE Rally comprised two parts: the FORCE Power Hour, an hour-long networking session; and the FORCE Rally proper, consisting of several short presentations and panels featuring subject-matter experts from throughout the industry.

“Exclusive access to the Power Hour Networking Session and FORCE Rally is one of the most exciting benefits of being a part of the FORCE network,” said Annie Collier, Executive Director, Five Star FORCE. “In one afternoon, members not only heard from top professionals in the mortgage industry, they also got the chance to engage with them actively.”

“I especially look forward to the FORCE Rally every year for the networking and updates from the exceptional industry professionals,” said Nancy Braun, Broker/Owner, Showcase Realty and the FORCE Advisory Council Chairperson. “The FORCE members are the best in class and have had years of experience. I am so proud of our members and their accomplishments.”

Running from 2–3 p.m. CDT on Sunday, the Power Hour Networking Session invited REO professionals to grow their business by meeting face-to-face with potential clients and experts from the asset management, investment, servicing, and government communities. Participating organizations included the FORCE Advisory Council, Alacrity Services, Auction.com, AZP Capital, Computershare, Constructive Renovations, DRA Asset Management, Fannie Mae, Fay Servicing, Freddie Mac, Global Strategic Business Process Solutions, Green River Capital, Home Depot Renovation Services, Inspired Capital Group, KAC Advisory, Prominent Capital, Real Wealth Network, RES.NET, Spurs Capital, Streamline Funding, Total Property Solutions, USRES, and Xome.

“Following the Power Hour networking session with asset managers, our discussion will turn to the outlook of the housing market, what asset management companies look for in selecting their brokers, ways to diversify your business model to increase your revenue sources, and leading technologies in the industry,” Braun said.

FORCE Executive Director Annie Collier opened things up with welcome remarks, followed by a State of the FORCE presentation from event moderator Nancy Braun, Broker/Owner, Showcase Realty.

Next up was the “Winning Coveted Contracts: Asset Disposition Panel,” moderated by Braun and featuring the insights of Margie Fagan, VP of Asset Management, Property Solutions, Computershare; Garrett Mays, Director of Valuation and Vendor Management, USRES; Rachel Siegel, AVP of REO, Xome; Elizabeth Taylor, Eviction Manager, Green River Capital; and Eric Will, Senior Director of REO Operations, Freddie Mac.

In “Preparing for the Future: REO Market Update,” Larry White, Catalyst and Creator of Opportunities, Xome, took a look at what’s new in the REO market and what experts are predicting for the future of REO.

“How to Grow Your Business: Advisory Council Panel” featured the FORCE Advisory Council discussing how to expand and increase the profitability of your business. Once again moderated by Braun, this panel featured Luis Guzman, Broker/Owner, Continental Realtors; Jim Hastings, Broker/Owner, Hastings Brokerage; Hugh Morrow, Broker/Owner, RE/MAX Preferred of Alabama; Steve Pagano, Broker/Owner, Pagano Properties; and Regina Shaw, Broker, Intero Real Estate.

In the final panel of the day, “Straight From the Source: Fannie Mae Update,” Jason Thiele, Director of Real Estate Sales and Marketing, Fannie Mae, updated the FORCE membership about loss mitigation efforts, preferred disposition strategies, and upcoming projects at the GSE.

The 2018 FORCE Rally was sponsored by Alacrity Services, Auction.com, Global Strategic Business Process Solutions, Home Depot Renovation Services, Phogo, and Total Property Solutions.

About Author: David Wharton

David Wharton, Online Editor at the Five Star Institute, is a graduate of the University of Texas at Arlington, where he received his B.A. in English and minored in Journalism. Wharton has over 15 years of experience in journalism and previously worked at Thomson Reuters, a multinational mass media and information firm, as Associate Content Editor, focusing on producing media content related to tax and accounting principles and government rules and regulations for accounting professionals. Wharton has an extensive and diversified portfolio of freelance material, with published contributions in both online and print media publications. Wharton and his family currently reside in Arlington, Texas. He can be reached at David.Wharton@DSNews.com.
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