Black Knight Financial Services has announced the launch of Paragon for Brokers (P4B), a unique solution supporting real estate brokers’ needs for more differentiation, autonomy, and control within their Paragon MLS system, according to an announcement from Black Knight.
Black Knight introduced P4B in late September at the Council of Multiple Listings (CMLS) 2016 conference. P4B is based on the Paragon MLS Platform, which is Black Knight’s comprehensive, leading-edge MLS system. P4B leverages investments made in Paragon that have already been made by brokers’ local MLS organizations, while at the same time giving brokers the ability to optimize P4B to meet specific business rules and processes.
Black Knight collaborated with its MLS and broker customers during the development of P4B with the goal in mind of addressing brokers’ emerging business needs. P4B adds to the capabilities of Black Knight’s Paragon MLS System to address brokers’ needs for differentiation without deploying a separate P4B system. The new system provides brokers with their own version of Paragon that can be custom-configured for their agents and staff to use. The system also supports a single point of entry, allowing brokers and add and manage unique brokers-specific data for each listing.
“The ability to support a broker's unique business needs within the MLS has quickly become essential in the real estate industry. For too long, MLS organizations have had to offer a one-size-fits-all solution, but with the delivery of P4B's innovative new features and functionality, we can provide brokers with the flexibility they need,” said Black Knight Data & Analytics Vice President and Real Estate Market Leader Chip McAvoy. “We are confident P4B is a groundbreaking solution that is a win-win for both parties. Brokers benefit by using a solution from a trusted provider on a platform that their agents and staff are already familiar with. MLS organizations benefit by leveraging their Paragon installation to provide a practical solution that is available now to better support the specific needs of their broker members.”
P4B’s capabilities include:
- Brokerage-level branding and messaging
- Integration with each broker's third-party vendors and back-office systems
- Customizable communication directly with a broker's agents
- Broker-specific data fields for a broker's listings, visible only to agents within the firm
- Broker-optimized listing reports and saved searches
- Broker-exclusive listings with automated status changes after the exclusivity period
- Dashboards to help brokers better optimize the platform for their agents
MiRealSource, Michigan's largest broker-owned multiple listing service, completed successful beta testing of P4B, according to the announcement.
“We had an exceptional experience during the beta testing of P4B. Its capabilities are impressive, and we found that it delivers the tools brokers need to reinforce their brand and support specific business needs while remaining within the Paragon MLS system they already use,” said David DeRees, CEO, MiRealSource. “As had been the case with Paragon itself, Black Knight worked closely with our members in the beta program to implement the P4B product, and we had no issues learning how to leverage its many features.”