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Roostify Expands Its Advisory Board

Roostify, the San Francisco-based digital lending platform provider, announced the addition of financial services consultant Marshall Lux to its advisory board. Lux, a distinguished consultant, advisor, and educator, brings more than 30 years’ experience in private equity to the rapidly-expanding business and reflects Roostify’s commitment to perfecting a scalable operational model and further developing an ecosystem of technology partners and strategic alliances.

“We are extremely excited to have Marshall join the Roostify advisory board,” said Rajesh Bhat, CEO and co-founder at Roostify. “Marshall’s years of experience in the financial services space, and in consumer credit in particular, has helped to establish him as a thought leader in our industry. We expect to benefit from his unique insights and perspective on the space as we continue to build products and offerings that transform the home lending space. We look forward to collaborating with Marshall to bring a superior home-buying experience to even more banks and consumers.”

“I’m excited to work with such a dynamic company. In just a few short years, Roostify has become a preeminent digital mortgage lending platform, radically transforming the standards of the home loan experience in its wake. I look forward to being a part of the Roostify team at this critical juncture to advance the company’s ambitious growth strategy,” said Marshall Lux.

Previously an executive for BCG, Chase, and McKinsey, Lux has completed more than 35 pro-bono projects for charities and non-profits. He is a senior fellow at Mossavar-Rahmani Center for Business and Government at the Harvard Kennedy School and his papers have been cited in the Financial Times, the Wall Street Journal and the New York Times.

Launched in 2014 with the aim of speeding up the mortgage process and eliminating paper-bound inefficiencies, Roostify is an enterprise-class digital lending platform used by lenders across the US to accelerate, simplify, and reduce costs surrounding the origination process.

About Author: Donna Joseph

Donna Joseph is a Dallas-based writer who covers technology, HR best practices, and a mix of lifestyle topics. She is a seasoned PR professional with an extensive background in content creation and corporate communications. Joseph holds a B.A. in Sociology and M.A. in Mass Communication, both from the University of Bangalore, India. She is currently working on two books, both dealing with women-centric issues prevalent in oppressive as well as progressive societies. She can be reached at donna.joseph@thefivestar.com.
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