Fort Worth, Texas-based Colonial National Mortgage [1], a division of Colonial Savings F.A. [2] and a national, multi-service financial institution, has launched Roostify [3], a dynamic mortgage transaction technology, to provide its applicants with a simple and intuitive platform for obtaining a home loan. The mortgage platform gives consumers the ability to apply and provide loan documents online and makes it simple for all parties to collaborate in real time to speed up the closing process.
Roostify’s online, mobile-friendly application and loan collaboration tools are now available to all Colonial retail mortgage branches and its Home Loan Center national call center.
“Our goal with Roostify is to provide a superior loan process that offers benefit to both our customers and our loan officers,” said J. David Motley, President of Colonial. “Roostify allows us to deploy a single platform for our retail mortgage channels–and in time, our credit union division–further streamlining our internal processes and ensuring a uniformly excellent customer experience.”
Consumers will be able to complete a mortgage application in as little as 10 minutes from anywhere with an internet connection, including mobile devices. Applicants will then be able to provide all documentation through a secure online portal, get real-time updates on the status of their application, and easily loop in third parties such as their real estate agent. Loan officers are able to reclaim time that would have previously been spent processing paper documents or on individual phone calls with various loan participants, allowing them to speed up loan closing.
“We aim to implement the best technology available to make the stressful process of buying a home as easy and efficient as possible for our customers,” said Sarah Boultinghouse, Business Architect, and Process Improvement Manager, Colonial. “Our customers will now benefit from a simple step by step application and faster closing times when purchasing and refinancing.”
“The new Colonial online experience offers homebuyers a dramatically improved mortgage transaction experience, with greater transparency and lower anxiety for the consumer,” added Rajesh Bhat, CEO of Roostify. “We’re excited to be working with Colonial to offer consumers a smooth path through the biggest transaction of their lives.”