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PRMI Expands Leadership, Promotes from Within

Primary Residential Mortgage, Inc. [1] (PRMI) has announced the promotion of four of its executives: Tom George as EVP and Chief Production Officer, Ruth Green as EVP and COO, A.J. Swope as EVP of Secondary Marketing, and Mathew Whitebrook as SVP of Capital Markets.

“These promotions are reflective of the wealth of experience, dedication to excellence and skillful leadership of these four individuals,” said Dave Zitting, PRMI CEO and President. “In order for PRMI to continue on a path of growth and success, it’s critical to have leaders that are united in and guided by our core values, which Tom, Ruth, A.J., and Mat exemplify every day.”

George joined PRMI shortly after its founding in 1998 and holds over two decades of industry experience. He has worked in loan origination as well as business development, was named Utah Business Magazine’s 2014 CXO of the Year, and was promoted from his most recent role of COO to his current position. As Chief Production Officer, George contributes to the growth of PRMI through the building and strengthening of relationships with the organization’s branches, divisions, and business units.

“I believe PRMI continues to stand out in the mortgage industry because of how much we truly care for people,” George said. “We are committed to advocating for our customers, improving our communities, fostering business relationships, and empowering our employees and partners to find success.”

Green has worked in the mortgage business for 25 years, 19 of which have been spent at PRMI. In that time, she has held numerous positions in underwriting, training, business relations, and most recently, was PRMI’s SVP of Operations. In 2014, Utah Business Magazine honored Green as one of Utah’s 30 Women to Watch. Her focus on improving the organization’s quality of service and product offerings through effective management, communication, and technology implementation prepared her to step into her current role of COO, where she assumes responsibility for the day-to-day operations at PRMI, the announcement said.

“We have the best operations team in the business,” Green said. “I’m honored to be part of this talented group of individuals and eager to work together as we continue seeking new and improved ways to simplify the mortgage process and enhance the customer experience.”

Swope’s promotion to EVP of Secondary Marketing is a testament to his astute oversite of PRMI’s program administration, pipeline management, and business technology strategy, according to the release. His 20 years of industry experience, including the last 10 years with PRMI, have focused importance of quality data, cost reduction, and profit enhancement as critical components to the ultimate success of the organization.

“At PRMI, our reputation is our currency; we are known for being innovative and doing what’s right for our clients,” Swope said. “PRMI is a brand that everyone can trust, and I look forward to identifying and creating more opportunities to add value to our branches and customers as we move into the future.”

Whitebrook assumes the position of SVP of Capital Markets, where he will leverage his talents to develop, monitor, and maintain servicing strategy for PRMI. Whitebrook has been with the organization since 2008 and has 18 years of experience working in mortgage finance. His breadth of knowledge and understanding of capital markets allow him to step into his new role as he helps manage the suite of PRMI products, while mitigating risk and managing margin expectations for the company.

“Despite the challenging lending environment of 2018, PRMI’s conservative business methodologies have uniquely positioned the company to be a top national mortgage lender,” Whitebrook said. “The expansion of my leadership role will allow me to collaborate with my colleagues in an impactful way, as we implement PRMI’s growth strategy.”