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Equifax Appoints New Leader

Laura_Wilbanks_080317-highresEquifax Inc. recently announced an almost 20-year company veteran is now leading its marketing team.

Laura Wilbanks was appointed as Equifax’s new Chief Marketing Officer, succeeding Trey Loughran, who recently assumed the role of President of United States Information Solutions (USIS).

According to Richard F. Smith, Chairman, and CEO at Equifax, Wilbanks' leadership experience with the company made her the right fit to take over this position.

"Laura's rich leadership experience with our company, her ability to respond to the changing marketplace, and her tremendous capacity for thoughtful, strategic engagement with our customers, make her the ideal candidate to continue to grow our world-class marketing team," Smith said.

Wilbanks first joined the company in 1998 as a business development lead for the telecommunications vertical. Just two years later, she was named VP of Equifax. Ever since Wilbanks has joined the company, she has continuously excelled in positions of increased responsibility, including, leadership roles in market development, market insights and planning, and product management.

In 2013, Wilbanks was named SVP and Senior Marketing Officer of USIS, where she, most notably, transformed the general marketing approach by creating tailored industry vertical marketing teams to drive targeted go-to market approaches, which helped drive innovation to its highest level in USIS and resulted in one of the strongest USIS Vitality Indexes since its beginning.

Prior to joining Equifax, Wilbanks worked in the telecommunications industry, first with Verizon, and followed by AT&T, where she held a number of leadership roles in channel marketing and sales management.

About Author: Nicole Casperson

Nicole Casperson is the Associate Editor of DS News and MReport. She graduated from Texas Tech University where she received her M.A. in Mass Communications and her B.A. in Journalism. Casperson previously worked as a graduate teaching instructor at Texas Tech's College of Media and Communications. Her thesis will be published by the International Communication Association this fall. To contact Casperson, e-mail: [email protected]

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