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ServiceLink and Roostify Announce Partnership

shutterstock_270848876ServiceLink, announced a partnership with Roostify, a provider of automated lending technology, in an effort to promote moving the mortgage industry further into the digital space. ServiceLink’s will now be in direct connection with Roostify’s processes, providing lenders, consumers, and all mortgage participants collaboration through the entire mortgage origination process, with the goal to reduce costs and increase efficiency.

“ServiceLink’s partnership with Roostify will improve the overall consumer and lender mortgage experience through enhanced technology and truly change the way settlement services are ordered and managed,” said Chris Azur, CEO of ServiceLink. “By streamlining and connecting the steps in the mortgage loan process, lenders will see reduced time to close, a reduction in process time, better pull-through rates and high consumer satisfaction.”

The Roostify platform is used by lenders across the United States to allow consumers to apply for a mortgage, submit documentation, and follow his/her loan’s progress online. While Roostify provides automation tools for origination workflows related to documentation, verification and communication, until now, tasks such as scheduling an appraisal, applying for a title policy, and scheduling a closing were still largely manual. Now, ServiceLink’s technologies, such as ClosingShield and EXOS, will extend the digital experience for Roostify consumers and lenders, expanding efficiencies and benefits throughout the transaction while providing immediate feedback on loan complexity and an estimated time to close. This will vastly improve the consumer experience while also improving the rate lock scenario evaluation for lenders.

“We are excited to partner with Roostify to change how consumers engage throughout the mortgage origination process,” said Dan Sogorka, EVP of Sales and Strategy for ServiceLink. “This is the beginning of a number of massive changes that will put the consumer first, simplify and streamline manual processes for the lender, and ultimately redefine the mortgage experience.”

“Consumers are continually frustrated with the mortgage process when time is wasted on each small task that can be easily automated for increased efficiency,” said Rajesh Bhat, CEO and co-founder of Roostify. “Our partnership with ServiceLink brings added efficiency to our platform, allowing lenders to provide a shorter timeline to closing for their customers, along with a better overall experience during what is already a stressful time.”

About Author: Joey Pizzolato

Joey Pizzolato is the Online Editor of DS News and MReport. He is a graduate of Spalding University, where he holds a holds an MFA in Writing as well as DePaul University, where he received a B.A. in English. His fiction and nonfiction have been published in a variety of print and online journals and magazines. To contact Pizzolato, email joseph.pizzolato@thefivestar.com.
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