LendingQB Rebrands as Focus Shifts to Strategic Initiative

LendingQB, a California-based lean leading loan origination technology solutions provider, is launching a new brand which is part of the company’s strategic focus on “adoptimization,” according to an announcement from LendingQB.

With the focus on adoptimization, which helps lenders streamline their processes and optimize the use of technology to improve their lending practices, LendingQB’s goal is to move beyond providing innovative products to lenders that will help them create strategies to leverage their technology.

“We created this idea of ‘adoptimization’—a portmanteau of ‘adopt and optimization’—so our users could not only have access to best lending technology, but so they can also use that technology to its fullest capabilities to strategically improve their processes,” said Tim Nguyen, co-founder of LendingQB. “We share the same goals are our customers. We want to help them create better lending practices and better serve our nation’s housing market.”

The strategic initiative includes a complete revamp of LendingQB’s branding and website, and will also include a new logo to reflect the company’s lean lending approach to building a best-of-breed technology. Visitors to the new website will be greeted with a streamlined layout to provide both prospects and customers regularly updated content.

LendingQB partners with multiple best-of-breed partners to help lenders get the most of their solutions; lenders can build the LOS system that best suits their needs with the integrations built into the industry’s leading third-party software providers. LendingQB aims to reduce loan origination costs for lenders while ensuring compliance; the company’s goal is to help lenders build an efficient, effective LOS solution in six months rather than several years.

“Our team strives to provide the best service and counsel to lenders. We give them the ability to use the technology that brings the most value to their company,” said Nguyen. “Our new website and public-facing brand materials will only support our focus on providing valuable information and innovation to lenders.”