Florida-based enterprise class, multi-channel LOS OpenClose has announced enhancements to its borrower-facing ConsumerAssist solution, with the goal of increasing lead generation for lenders and providing borrowers with a superior loan application experience.
Consumers will receive a straightforward, interactive customer experience with the enhancements to ConsumerAssist, according to OpenClose. ConsumerAssist can be accessed from any mobile device at any time from anywhere, providing portability and accessibility which ultimately results in increased leads and reduced production costs to lenders.
ConsumerAssist triggers real time alerts to lenders for quick follow-up by a loan officer or customer service representative after the borrower completes an application, thus allowing the lender to engage the borrower immediately and begin the sales process quickly. This in turn can lead to improved lead capture and conversion rates, which result in a greater number of loans closed and increased profits. ConsumerAssist has customizable features that include branding for web pages for both loan officers and branches.
“In today’s competitive mortgage marketplace, customers are seeking new ways to attract borrowers and to do more with less while maintaining high service levels,” said Jason Regalbuto, CEO and CTO of OpenClose. “ConsumerAssist is ideal for lenders looking to add a high impact web and mobile presence that provides an outstanding consumer experience. The solution allows visitors to start the lending process themselves without having to first speak to a loan officer. At the end of the day, ConsumerAssist is about increasing leads and decreasing origination costs for lenders.”
ConsumerAssist is integrated with OpenClose’s LOS, LenderAssist, and it can be easily added to lenders’ existing websites. ConsumerAssist can also be integrated with CRM software and other third-party applications, and can be implemented and customized in as little as 30 days in some cases.
OpenClose’s DecisionAssist product and pricing engine (PPE) provides instant decisioning at the point of sale, thus giving lenders the flexibility to offer on-demand program eligibility and pricing, according to OpenClose.