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Assero 24 Hosts Webinar on REO, Branding, and Strategy

Computer BHLisa Shepherd, Executive Director of Property Preservation with Assero 24, recently conducted a webinar for Five Star FORCE agents and brokers on REO, branding, and strategy.

Click here to view the webinar.

The topics covered in the webinar include the following:

  • History of Assero 24
    • 2006 24 Asset opened—REO Branch
    • 2013 branched out to full service property management
    • Visneta—Assero’s Web-based platform
  • “Assero is “beginning to end in REO”
  • Why you should review your brand
    • Volume isn’t there anymore
    • “You need to change, the company has to change, we’ve all got to change”
  • Looks for an agent that knows all around info
    • Industry, area, GSE, local laws
    • Do you understand the requirements?
    • Do you know the correct guidelines?
    • Can you bring buyers to the table?
    • What are your tools?
      • Technology
        • How are you using to broaden your base?
        • Social media, networking, branding
      • Cold calls, door knocks
      • Flexing/broadening your skills
        • Anything that you can bring to the table helps.
        • Are you helping or hurting? Do you understand new laws and regulations?
    • How quick do you return phone calls?
      • “That alone will wipe you away” [from property managers]
    • Meet your timelines
    • How can you help your asset management companies?
      • Ability to bring buyers in?
      • Detail oriented?
      • Good track record?
  • REO Agent—why change?
    • Level of competition is incredible
    • Asset management companies do not need as many agents


About Author: Brian Honea

Brian Honea's writing and editing career spans nearly two decades across many forms of media. He served as sports editor for two suburban newspaper chains in the DFW area and has freelanced for such publications as the Yahoo! Contributor Network, Dallas Home Improvement magazine, and the Dallas Morning News. He has written four non-fiction sports books, the latest of which, The Life of Coach Chuck Curtis, was published by the TCU Press in December 2014. A lifelong Texan, Brian received his master's degree from Amberton University in Garland.

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