Assero 24 Hosts Webinar on REO, Branding, and Strategy

Lisa Shepherd, Executive Director of Property Preservation with Assero 24, recently conducted a webinar for Five Star FORCE agents and brokers on REO, branding, and strategy.

Click here to view the webinar.

The topics covered in the webinar include the following:

• History of Assero 24
  • 2006 24 Asset opened—REO Branch
  • 2013 branched out to full service property management
  • Visneta—Assero’s Web-based platform
• “Assero is “beginning to end in REO”
• Why you should review your brand
  • Volume isn’t there anymore
  • “You need to change, the company has to change, we’ve all got to change”
• Looks for an agent that knows all around info
  • Industry, area, GSE, local laws
  • FLEXIBILITY
  • Do you understand the requirements?
  • Do you know the correct guidelines?
  • Can you bring buyers to the table?
  • What are your tools?
    • Technology
      • How are you using to broaden your base?
      • Social media, networking, branding
    • Cold calls, door knocks
  • Flexing/broadening your skills
    • Anything that you can bring to the table helps.
    • Are you helping or hurting? Do you understand new laws and regulations?
  • How quick do you return phone calls?
    • “That alone will wipe you away” [from property managers]
  • Meet your timelines
  • How can you help your asset management companies?
    • Ability to bring buyers in?
    • Detail oriented?
    • Good track record?
• REO Agent—why change?
  • Level of competition is incredible
  • Asset management companies do not need as many agents