Lisa Shepherd, Executive Director of Property Preservation with Assero 24, [1] recently conducted a webinar [2] for Five Star FORCE agents and brokers on REO, branding, and strategy.
Click here to view the webinar [2].
The topics covered in the webinar include the following:
- History of Assero 24
- 2006 24 Asset opened—REO Branch
- 2013 branched out to full service property management
- Visneta—Assero’s Web-based platform
- “Assero is “beginning to end in REO”
- Why you should review your brand
- Volume isn’t there anymore
- “You need to change, the company has to change, we’ve all got to change”
- Looks for an agent that knows all around info
- Industry, area, GSE, local laws
- FLEXIBILITY
- Do you understand the requirements?
- Do you know the correct guidelines?
- Can you bring buyers to the table?
- What are your tools?
- Technology
- How are you using to broaden your base?
- Social media, networking, branding
- Cold calls, door knocks
- Technology
- Flexing/broadening your skills
- Anything that you can bring to the table helps.
- Are you helping or hurting? Do you understand new laws and regulations?
- How quick do you return phone calls?
- “That alone will wipe you away” [from property managers]
- Meet your timelines
- How can you help your asset management companies?
- Ability to bring buyers in?
- Detail oriented?
- Good track record?
- REO Agent—why change?
- Level of competition is incredible
- Asset management companies do not need as many agents