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Equifax’s Data and Analytic Services Receive Upgrade

Equifax, a leading consumer credit agency, unveiled Equifax Ignite. The new analytics portfolio will streamline the risk screening process that will include linking data from multiple sources such as employment verification, income and data collected from theNational Consumer Telecom & Utilities Exchange.

“Harnessing the power of big data poses a tremendous challenge for businesses,” said Trey Loughran, Chief Marketing Officer at Equifax. “Whether it’s providing the latest in data visualization through an app or access to our differentiated data, advanced analytical tools, and technology, Equifax Ignite brings data to life and helps drive businesses forward by helping the end user become a data driven organization.”

The benefit for many lenders will also include better marketing management, which will pave the way for direct solutions, products and services. The innovative Equifax Ignite will include tools that feature fraud alerts and other services to improve business solutions and decisions.

“Equifax Ignite redefines access to data and speed to market,” said Prasanna Dhore, Chief Data and Analytics Officer at Equifax. “There is a paradigm shift happening: the market needs more tailored data solutions that don’t take months to deliver. Generic models aren’t relevant to many businesses’ needs and custom models and diagnostics simply take too long. Equifax Ignite meets market demand through a frictionless process that reduces building, testing and deployment from months to days.”

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