WEST, a Williston Financial Group Company , has appointed long-time industry professional Darcy Patch as VP of Marketing, Lender Services. In this role, Patch will lead the marketing and communications strategies for WFG’s Enterprise Solutions group.
“Darcy has an outstanding industry reputation and a known track record for implementing strategic marketing programs that net results,” said WEST CMO Justin Tucker. “Her extensive experience within the mortgage services arena will make her an invaluable addition to our WEST marketing team and we’re very excited to have her on board.”
With more than 20 years of industry experience to her credit, Patch has led the marketing and communications efforts and implemented strategic marketing plans on behalf of some of the mortgage and real estate industry’s leading service providers. Prior to joining WEST, she served as VP of Marketing for national technology and valuation services provider Veros Real Estate Solutions and VP of Marketing Strategy and Industry Relations for RealtyTrac (now ATTOM Data).
From 2000 to 2014, Patch held marketing leadership positions with several Fidelity National Financial (FNF) companies and spinoffs, including SVP of Marketing for the Mortgage Information Services, National Lender Solutions, Default Solutions and Real Estate divisions of LPS, FIS and Fidelity National Financial; Director of Marketing Strategy for ServiceLink and VP of Corporate Marketing for Fidelity National Information Solutions.
“Joining the WEST team is a bit like coming home to a much-loved family, as I’ve worked with many members of our leadership team previously and have the utmost respect for them,” Patch said. “Our leadership team is world-class and their collective commitment to serving our industry and our customers is truly unrivalled. I’m honored to work with such an exceptional team.”
“Darcy’s reputation precedes her,” said WFG Lender Services SVP Dan Bailey. “She is known for building strong national brands and implementing strategic marketing plans for the companies she served. Her energy, acumen and creativity served her former companies well. It goes without saying that we are very thankful and excited she decided to join our team to help build our brand.”