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Blend Launches SaleForce AppExchange App

Blend, a Silicon Valley technology company, today announced it has launched the Blend App on Salesforce AppExchange, providing lenders a way to leverage Blend’s intuitive, mobile-first loan experience in harmony with the Salesforce lead management process.

Built on the Salesforce Platform, the Blend App is available on AppExchange here.

Loan teams using the Blend App can take advantage of out-of-the-box integrations that link a customer’s CRM to the loan application experience throughout its lifecycle, equipping loan officers with a holistic view of borrower information like assets, income, credit history, and more. Now, consumers will receive accurate, tailored product recommendations for their financial needs.

Blend’s CEO, Nima Ghamsari, will be speaking at Dreamforce 2018, the most innovative software conference of the year, taking place in San Francisco from September 25-28. This launch will be featured on Thursday, September 27 in conversation with Salesforce’s Rohit Mahna and SunTrust CTO Bryce Elliott during the consumer lending keynote.

“The paper-based nature of traditional lending processes can lead to siloed data, inefficiency, and even the alienation of creditworthy consumers seeking loans,” said Ghamsari. “With this integration, we’re helping lenders gain data transparency across the entire borrower journey and build loyalty with their customers by delivering a seamless user experience.”

“We are happy to welcome Blend onto AppExchange as they work to make the lending ecosystem more efficient and borrower-friendly,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of AppExchange highlights the large scope of opportunities the entire Salesforce ecosystem has in building cutting-edge solutions that are driving customer success."

About Author: Seth Welborn

Seth Welborn is a contributing writer for DS News. He is a Harding University graduate with a degree in English and a minor in writing, and has studied abroad in Athens, Greece. An East Texas native, he also works part-time as a photographer.
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