Home / News / Blend Launches SaleForce AppExchange App
Print This Post Print This Post

Blend Launches SaleForce AppExchange App

Blend, a Silicon Valley technology company, today announced it has launched the Blend App on Salesforce AppExchange, providing lenders a way to leverage Blend’s intuitive, mobile-first loan experience in harmony with the Salesforce lead management process.

Built on the Salesforce Platform, the Blend App is available on AppExchange here.

Loan teams using the Blend App can take advantage of out-of-the-box integrations that link a customer’s CRM to the loan application experience throughout its lifecycle, equipping loan officers with a holistic view of borrower information like assets, income, credit history, and more. Now, consumers will receive accurate, tailored product recommendations for their financial needs.

Blend’s CEO, Nima Ghamsari, will be speaking at Dreamforce 2018, the most innovative software conference of the year, taking place in San Francisco from September 25-28. This launch will be featured on Thursday, September 27 in conversation with Salesforce’s Rohit Mahna and SunTrust CTO Bryce Elliott during the consumer lending keynote.

“The paper-based nature of traditional lending processes can lead to siloed data, inefficiency, and even the alienation of creditworthy consumers seeking loans,” said Ghamsari. “With this integration, we’re helping lenders gain data transparency across the entire borrower journey and build loyalty with their customers by delivering a seamless user experience.”

“We are happy to welcome Blend onto AppExchange as they work to make the lending ecosystem more efficient and borrower-friendly,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of AppExchange highlights the large scope of opportunities the entire Salesforce ecosystem has in building cutting-edge solutions that are driving customer success."

About Author: Seth Welborn

Seth Welborn is a Reporter for DS News and MReport. A graduate of Harding University, he has covered numerous topics across the real estate and default servicing industries. Additionally, he has written B2B marketing copy for Dallas-based companies such as AT&T. An East Texas Native, he also works part-time as a photographer.

Check Also

Quicken Loans IPO Trading Starts Low

The real estate, mortgage, and financial services company debuted on New York Stock Exchange, but the road to raise its target $1.8 billion may be longer than anticipated.


Featuring daily updates on foreclosure, REO, and the secondary market, DS News has the timely and relevant content you need to stay at the top of your game. Get each day’s most important default servicing news and market information delivered directly to your inbox, complimentary, when you subscribe.