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Elm Street Technology Launches Elevate for Agents and Brokers

Technology BHElm Street Technology has announced the launch of Elevate, a new Digital Marketing System that utilizes the company’s two best-in-class acquisitions, Listingbook and RLS2000, to help Elm Street deliver “everything real estate agents and brokers need for new leads and client-for-life retention, all in one place.”

The company is headed by a team of well-known entrepreneurs in the real estate industry, Prem Luthra and Randall Kaplan. Luthra founded Elm Street Technology in February 2016 with a group of investors.

The company’s first acquisition was Listingbook, a client servicing platform for the real estate industry used by millions of consumers. Through the acquisition of Listingbook, Elm Street Technology added Randall Kaplan as its chairman. Elm Street’s second acquisition was New England-based agent website provider and marketing services firm RLS2000 in September 2016.

“Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love,” said Luthra, who serves as president of Elm Street Technology. “Elevate includes Listingbook’s powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more.”

The advanced automation introduced by the Elevate system delivers custom blogs, automated listing postings to social media, automated YouTube videos of property tours, and mobile responsive agent and property IDX websites embedded with best-in-class lead generation technology. Elevate is powered by Listingbook and it fully integrates all of its features with RLS2000’s powerful automated marketing services and best-in-class websites to deliver new leads, client management, and client-for-life retention all from a single source.

“With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don’t talk to each other,” Luthra said. “Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that’s an industry first.”

Luthra said Elm Street Technology is in the process of “rolling up” other successful technology and marketing services companies, adding, “We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions.”

About Author: Kevin McCrea

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