Home / Headlines / Auction.com Acquires Allre, Hires Company’s Founder as SVP of Product Strategy
Print This Post Print This Post

Auction.com Acquires Allre, Hires Company’s Founder as SVP of Product Strategy

Kathy Dryden

Kathy Dryden

Irvine, California-based online real estate marketplace Auction.com has announced the acquisition of online real estate marketplace Allre and the hiring of Allre’s founder, Kathy Dryden, as SVP of product strategy.

In her position as SVP of product strategy with Auction.com, Dryden will lead the design and development of Auction.com’s new consumer-facing residential website. Her experience in the real estate industry both at Allre and as a realtor will deliver a seamless experience to buyers, sellers, and real estate professionals.

“As someone so passionate about the home buying and selling experience, I’m thrilled to join Auction.com where I can help make buying and selling homes online easier and more transparent for everyone,” said Dryden. “Auction.com has a unique opportunity to significantly impact the residential real estate market and it’s really exciting to be part of that process.”

In her 12 years in the real estate industry, Dryden has been a top-producing agent in California and Nevada. She built the 71 and Sunny real estate team in San Diego and earned the distinction of REO listing specialist while selling distressed assets for multiple banks and investors. In 2012, she founded Allre, a transactional marketplace allowing buyers and sellers to complete entire real estate transactions online.

Both Dryden and Allre were prominently featured at the Startup Battlefield of TechCrunch Disrupt, one of the most influential technology conferences in the world, in 2014. Dryden has a degree in policy, planning, and real estate development from the University of Southern California.

“Kathy’s industry and technical expertise, along with her proven dedication to delivering an enhanced transactional experience, makes her a key player in our plans to expand our retail residential business,” said Auction.com CEO Tim Morse. “We are very pleased to have her on board, and to draw from her insights and experience.”

About Author: Brian Honea

Brian Honea's writing and editing career spans nearly two decades across many forms of media. He served as sports editor for two suburban newspaper chains in the DFW area and has freelanced for such publications as the Yahoo! Contributor Network, Dallas Home Improvement magazine, and the Dallas Morning News. He has written four non-fiction sports books, the latest of which, The Life of Coach Chuck Curtis, was published by the TCU Press in December 2014. A lifelong Texan, Brian received his master's degree from Amberton University in Garland.

Check Also

Over 60% of Potential Home Shoppers Waiting for Rates to Drop

The most recent iteration of the BMO Real Financial Progress Index revealed a number of new information including that over 65% of Americans are waiting on mortgage rates to drop before buying a home in today’s market.