On Tuesday, ""RealtyTrac"":http://www.realtytrac.com announced a strategic alliance with global real estate portal ""Enormo"":http://www.enormo.com that will give Enormo’s international user base of potential homebuyers and investors unique access to RealtyTrac’s database of U.S. foreclosures.
Based in Barcelona, Spain, Enormo specializes in connecting real estate agents, brokers, and developers with new buyers on a global level, providing property listings in over 75 countries. Enormo is ranked as the ninth most-visited real estate Web site in the world by independent auditors, comScore. The company says it attracts more than 4 million visitors from over 200 countries, who spend in excess of 100,000 hours browsing listings every month. In all, Enormo has 76 separate domains acting as local gateway portals to 8.5 million listings.
RealtyTrac explained that its foreclosure listings will be seamlessly integrated into Enormo’s search functionality, allowing users to browse more than 1.5 million foreclosure properties from 2,200 U.S. counties. As the company's first-ever international partnership, RealtyTrac says the alliance will enable it to accept international subscriptions to its service thanks to Enormo’s translation of RealtyTrac’s marketing messages into its 31 interface languages.
Rick Sharga, RealtyTrac SVP, said, ""Foreclosure inventories around the United States are at historically high levels, and interest in purchasing those properties has been growing steadily from buyers and investors outside of the U.S. This alliance with Enormo provides global exposure for RealtyTrac’s foreclosure data, and gives Enormo a comprehensive list of U.S. foreclosure properties to add to its vast menu of property listings.""
The foreclosure property search feature on Enormo allows buyers to view properties in all three stages of the foreclosure process — pre-foreclosure, auction, and bank-owned (known as REOs). At the same time, RealtyTrac said, it allows real estate professionals who work with Enormo to offer a greater selection of properties for would-be homebuyers and investors as they navigate the complex distressed property market.
Enormo CEO Yannick Laclau said, ""The timing is perfect for Enormo to partner with RealtyTrac — the strength of other currencies against the dollar combined with the great value of U.S. housing stock is driving interest from new investors who want a piece of the foreclosure action. With the addition of these 1 million listings from RealtyTrac, Enormo gives its users unique access to great value properties, and cements its position as the number one website for international real estate.""