Homeward Residential Launches New Brand and Services

In order to better reflect its offerings, ""Homeward Residential, Inc."":https://www.gohomeward.com/servicing/home.asp, a full-service mortgage banking organization, announced Tuesday the official launch of its new brand name and identity in support of its business diversification strategy.

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Formerly known as American Home Mortgage Servicing, Inc. (AHMSI), the new brand reflects the wide array of services now offered: correspondent and warehouse lending operations, residential loan servicing (including sub-servicing and special servicing), loan settlement services, home valuation products, REO management, and asset management consulting.

""We're pleased with our progress in becoming a full service mortgage banking enterprise and the partnerships we are building in providing lending, servicing, and a variety of other home finance related services,"" said David Applegate, CEO of Homeward Residential.

The change began in November 2010 with the instatement of Applegate as CEO, a growth of service offerings and leadership, and a rebranding to better showcase the company's strategy and products. In addition to the rebranding, the company is running an online and print trade promotional campaign throughout the summer.

""We're excited about the promise of Homeward Residential as a brand,"" said Rick Gillespie, chief marketing officer. ""The name represents our understanding that homeownership is not a one-time event, but an ongoing journey. Our role is to support all of our stakeholders along this journey through exceptional service, creative problem-solving and personal integrity.""

Homeward Residential, Inc., is a Dallas-based company and the 13th largest loan servicer in the country, according to a release from the company.