RealtyTrac Hires E-Commerce Expert as SVP

""RealtyTrac"":http://www.realtytrac.com/, a California-based information provider for the housing industry, announced the appointment of e-commerce specialist David Towers as SVP of revenue generation and operations.

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In his new role, Towers is tasked with overseeing RealtyTrac's website and call center operations as well as growing and improving revenue for the entire company. His work will have him collaborating with RealtyTrac's national sales department and product management teams to develop new ways to optimize operations.

""RealtyTrac has exponentially ramped up our data acquisition operations over the past two years, leaving us with an abundance of data that hasn't yet made it to the [COLUMN_BREAK]

website,"" said RealtyTrac CEO Jamie Moyle. ""David has the experience and know-how to help us effectively present that vast database in a user-friendly manner so that ultimately consumers can make smart, data-driven decisions about real estate, whether that be a home they are living in--or want to live in--or their portfolio of investment properties.""

Tower brings almost 20 years of experience to RealtyTrac and has held senior management positions in a diverse group of companies, including Wet Seal, a fashion apparel retailer for whom he worked as VP of e-commerce. Before that, he served as VP of digital business at Westfield, a global real estate developer. He also served as VP and managing director at Razorfish, developing digital initiatives for a number of clients in Los Angeles.

""I was familiar with RealtyTrac as the go-to source for foreclosure information, but I was not fully aware of the wealth of information in the RealtyTrac database available for almost any home nationwide,"" Towers said. ""This is the type of critical information that every consumer should be armed with ebfore they make any decision regarding real estate--whether they are a homeowner, buyer, renter, investor or real estate professional.

""I'm looking forward to finding innovative ways to make this data more accessible and understandable for a broader audience.""