Clarifire, a Florida-based provider of workflow automation technology, announced the launch of its next-generation website, ""eClarifire.com"":http://www.eclarifire.com.
[IMAGE] [COLUMN_BREAK]As a provider of products and services to the financial services industry, Clarifire sought to differentiate itself from other solutions with a colorful new site that streamlines the user experience. The newly launched site channels the company's slogan--_Brighter Automation_--with vivid hues and vibrant graphics.
""It's extremely interactive,"" CEO Jane Mason explained. ""Visitors can test drive the dashboard, schedule a demo, or watch a short video about Clarifire, Clarifire Community, and Clarifire Cloud. The more you explore the more you see. It's powerful branding for powerful products.""
Stacie Hawkins, industry relations director at Clarifire, said the company wanted the site to model Clarifire software's attributes of being easy to use and visually compelling. ""And it does,"" according to Hawkins. ""We think the design clearly communicates our fresh approach to problem solving through workflow automation.""