New Western, a provider of distressed residential investment properties, has announced the addition of Kuba Poraj-Kuczewski as Chief Marketing Officer, responsible for leading all marketing efforts for the company, and overseeing New Western's marketing team.
"We are thrilled to have Kuba serve our team as CMO," said Kurt Carlton, Co-Founder and President of New Western. "The vision we have for New Western far exceeds traditional levels of growth and requires the expertise of a leader with a proven track record of optimizing capabilities, positioning, and tangible business results."
Poraj-Kuczewski brings more than two decades of experience in customer acquisition, engagement, and marketing communication strategy. He has a keen understanding of brand awareness, product marketing, and performance marketing. He has had tremendous success in growing online products, campaigns, and brands, from launch to exit.
"New Western has an impressive history of building high-performing teams, and my passion lies in helping these teams drive customer awareness, demand and retention," said Poraj-Kuczewski. "I'm excited to support New Western in this next growth stage, and the challenge of moving it from stealth mode to a leading industry brand."
Before joining New Western, Poraj-Kuczewski led marketing efforts at high-growth tech companies from early-stage industry leaders, including ClickBank, Quote Wizard, Redfin, and Education Dynamics.
The addition of Poraj-Kuczewski comes on the heels of New Western bringing aboard former eBay and Google exec Dipak Joshi as CFO, responsible for overseeing all financial matters for the company's three divisions. In 2005, Joshi moved to the U.S. and worked as Director of Acquisitions for eBay–completing 42 transactions. From 2006-2010, he served as Corporate Financial Controller of Google in Silicon Valley, before leaving to move into the startup world as CFO at multiple companies. New Western marks Joshi's sixth growth company, having worked as CFO at FuzeBox, Milestone Internet, BitTorrent, Retail Solutions, and SightCall. He is a UK Qualified Accountant, and holds an MBA from the Fuqua School of Business from Duke University.