""Mortgage Returns"":http://web.mortgagereturns.com/, a St. Louis-based provider of marketing and customer relationship management (CRM) solutions for the mortgage industry, announced the launch of its Business Analysis Report, an in-depth report offering information on production statistics, marketing return on investment (ROI), customer retention, and loan officer performance.
[IMAGE] [COLUMN_BREAK]Using the Business Analysis Report, lenders can compare their marketing performance to that of their peers, enable sales managers to evaluate branch performance, grant marketing departments the ability to track ROI, and allow loan officers to review marketing activities and results to gauge the effectiveness of their current marketing plans.
""The Business Analysis Report enable lenders' marketing departments to know precisely where they stand compared to their competitors and how they can optimize their marketing to deliver maximum ROI,"" said Jim Blatt, president and CEO of Mortgage Returns. ""This tool helps identify the marketing gaps many mortgage lenders are coping with when using incomplete CRM systems by empowering them to deliver measurable results, even as overall production numbers decline.""
The report is part of the company's TRUE CRM concept, an educational initiative created to inform lenders on CRM solutions and the results they can achieve. The TRUE CRM checklist can be used by originators to quickly evaluate whether or not they are using a complete or incomplete CRM.