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Keystone Asset Management Continues Growth

""Keystone Asset Management Inc."":http://www.keystonebest.com has relocated to a new corporate facility and is launching a brand new image campaign as part of its growth and strategic development.

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As a national provider of REO outsourcing, default management and property valuation services, the company says it is affirming its commitment to the default industry with the purchase of a new office building in Colmar, Pennsylvania, aimed at increasing workplace efficiencies and featuring client-based processing stations.

""We're pleased to have completed the renovation of our new corporate building,"" said Nick Salamone, president of Keystone. ""We've designed the space to allow us to work more efficiently together and to include state-of-the-art technology for our clients.""

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Salamone added, ""We also wanted to make sure we were in keeping with ‘green' standards, so the building is in the official process of becoming LEED certified (Leadership in Energy and Environmental Design). We are proud to be a contributor of ‘building green' in the business environment.""

Changing the company's image also reflects a whole new look and direction for the organization.

""The change comes about as we reach our 15th year in the REO marketplace,"" said Jane Hennessy, EVP of Keystone. ""We're in the midst of a changing market and we've updated our own business environment to adapt to these changes.""

Hennessy explained that along with the company's new building and corporate strategy, Keystone has recreated its logo design and launched a new advertising campaign. The design change will also be reflected in Keystone's Web site technology that includes a new site layout and functionality.

To kick off some of the new changes, Keystone recently held its third national training program in April in Palm Desert, California. The newly revamped program was co-hosted by ""RealtyTrac"":http://www.realtytrac.com and ""Hudson & Marshall"":http://www.hudsonandmarshall.com. It was the largest Keystone training event to date, attended by 300 brokers and agents from around the country.

The company says this program was the first of many transformations for Keystone as it continues its strategic development for the REO marketplace.

About Author: Carrie Bay

Carrie Bay is a freelance writer for DS News and its sister publication MReport. She served as online editor for DSNews.com from 2008 through 2011. Prior to joining DS News and the Five Star organization, she managed public relations, marketing, and media relations initiatives for several B2B companies in the financial services, technology, and telecommunications industries. She also wrote for retail and nonprofit organizations upon graduating from Texas A&M University with degrees in journalism and English.
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