San Francisco-based ""LoopNet, Inc."":http://www.loopnet.com/, a commercial real estate information services provider, recently announced[IMAGE]
the acquisition of Centennial, Colorado-based ""Reaction Web"":http://www.reactionweb.com/, an online solutions company focused in the commercial real estate industry.
Reaction Web brings state-of-the-art custom Web sites, deal rooms, and private property marketing tools to LoopNet's suite of solutions. The company will continue to be managed by its founders Mike Mockus and Paul Dynan, with the entire team remaining intact.
""This acquisition will allow us to provide our clients with the best solutions and services in the industry for their[COLUMN_BREAK]
commercial real estate marketing programs,"" said Mike Mockus, GM of Reaction Web. ""As a division of LoopNet, we can now leverage their advanced technical resources and extensive marketing expertise to develop more robust next-generation solutions, enabling our clients to enhance their marketing initiatives and reach an even broader audience.""
Reaction Web develops client-focused, custom Web sites that allow brokerage firms and brokerage teams to market listings to potential investors and enhance the sales process. Advances transaction management tools enable brokers to automate core steps such as registration, investor approval, execution of confidentiality agreements, response tracking, and the creation of due diligence war rooms. In addition, automated lead tracking services allow brokers to monitor each investor's level of interest based on total visits to a property listing, specific page views, and information downloads.
""We are very excited to welcome the Reaction Web team and solutions to LoopNet,"" said Thomas Byrne, president and COO of LoopNet. ""Adding the Reaction Web product suite to our solutions enables us to further support our clients throughout the entire commercial property marketing lifecycle. We look forward to integrating the Reaction Web services into the LoopNet solutions suite and deliver even greater value to our clients.""