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Keller Williams Realty to Launch Agent Business Platform

Texas-headquartered ""Keller Williams Realty"":http://www.kw.com will launch what it calls ""the real estate industry's first complete lead-to-close business solution"" for every agent in the company. The first phase of the solution, eEdge, will officially launch at Keller Williams' annual convention next month.
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eEdge is the first fully integrated front- and back-end platform for real estate professionals, according to a statement from Keller Williams. It will enable agents to funnel and maintain all their contacts, leads, and clients in one database.

It can also create, print, and send custom marketing and sales materials, and agents can manage their Web sites and listings on the system. Transactions via eEdge are

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paperless, and an online portal is available for clients and co-op agents.

""Keller Williams is determined to stay ahead of the curve to provide the most services and support in the industry to our entire network - especially in today's real estate climate,"" said Mark Willis, CEO of Keller Williams Realty. ""This is just the latest demonstration of our commitment to helping our agents accelerate their leadership internationally as well as in their local markets.""

The product was originally created by Keller Williams Realty's Agent Technology Council, a leadership committee made up of top-producing, technology-minded associates. A North American-wide company vote was also conducted among its Associate Leadership Councils, a decision-making body of agents that exists in every office.

""Market Leader"":http://www.marketleader.com and ""DotLoop"":http://www.dotloop.com, both technology providers to the real estate industry, partnered with Keller Williams Realty to provide components of eEdge.

""eEdge will do everything except make calls for you,"" said Mary Tennant, president and COO of Keller Williams Realty. ""It's designed to help our agents' businesses run more smoothly so that they can do what they do best -- provide the highest level of service to their buyers and sellers.""

Founded in 1983, Keller Williams Realty, Inc. is the third-largest real estate franchise operation in the United States.

About Author: Heather Cernoch

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