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Mortech Teams Up with Google

In an announcement Tuesday, Lincoln, Nebraska-based ""Mortech, Inc."":http://www.mortech-inc.com/, a mortgage technology company specializing in daily pricing, product decisioning, and lead management, said it has formed a strategic relationship with ""Google"":http://www.mortech-inc.com/.

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This partnership comes as Google rolls out its new AdWords comparison ads feature, which allows consumers to shop for and compare mortgages. This new feature comes at a time when potential homebuyers want trusted information from the mortgage community. With this new offering, potential borrowers can view live rate quotes from dependable mortgage professionals in an easy-to-understand and consistent manner. AdWords, which does not require Google visitors to enter any private information, makes the lending process more transparent and gives consumers instant access to reliable rate quotes.

Through this new feature, Mortech will enable participating lenders to list instant mortgage rate quotes. As a provider that has been working with Google early on in the development stages, Mortech's software gives mortgage professionals the ability to provide lender offers to consumers shopping for mortgages via Google.com. Mortech provides a one-stop-shop solution for both pricing and managing of Google leads, and its award-winning technology allows lenders to display accurate price quotes to consumers, create business lead assignment rules, and track and manage their Google prospects.

""From day one, it's been Mortech's goal to connect consumers with reliable lenders,"" said Don Kracl, president of Mortech. ""This strategic development by Google literally underscores that goal. To say we're excited to officially share the news of our collaboration with Google is an understatement. We're proud to be part of an initiative that has the potential to change the way homebuyers receive mortgage information.""

As mortgage technologies become more readily available to the mortgage community, the number of borrowers receiving loans via an electronic lending process continues to increase, Mortech said. Lenders are beginning to embrace these technologies, and online lending has become a driving force of e-mortgage adoption.

Also a key part of developing e-mortgage initiatives has been Marksman, Mortech's mortgage product and pricing engine and lead management solution. Marksman has given mortgage bankers, brokers, and correspondent lenders across the nation the ability to effectively work and close online leads. This all-in-one solution empowers brick and mortar lenders to price, manage, and close loan scenarios, and the software has continuously been enhanced specifically for the online lender.

Online lenders are continuously adapting to consumer demands in order to realize success. Kracl said it is important to be willing to try new types of potential revenue builders and technologies, and that's exactly what Mortech's lender-customers are doing. He said users of the company's software are some of the largest and most innovative lenders in the country. These lenders are trying their hands at new technologies, and it's working, Kracl said.

One such Mortech customer is Philip Kneibert, president of Mortgage Lenders of America. As an experienced online lender, Kneibert knows that it takes agility and an open-minded attitude to complete the online lending space. He was a participant in Google's AdWords comparison ads feature during the beta testing, and his company instantly experienced the value of using Marksman alongside Google's new offering.

""We're always looking for high quality leads that are delivered in an efficient and accurate fashion,"" Kneibert said. ""The Google system provides a unique lead in a uniquely intuitive and customizable format to the borrower. Mortech supplies the pricing engine and delivery system that helps makes that unique value proposition possible.""

As the new comparison ads feature develops, Mortech says it is prepared for an influx in additional participation from the mortgage community. In addition, the company's software is able to seamlessly integrate with other mortgage technologies, provides pricing for a variety of mortgage investors, and can be customized to fit the needs of any sized mortgage business.

About Author: Brittany Dunn

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