As DSNews.com reported, Google has recently released its AdWords comparison ads feature, which allows consumers to shop for and compare mortgages. In addition to teaming up with Mortech, Inc., Google has partnered with Los Angeles-based Leads 360, West Palm Beach, Florida-based OpenClose Mortgage Software, and Costa Mesa, California-based PriceMyLoan.[IMAGE]
Through its partnership with Google, Leads360 will be used by mortgage originators to manage inquiries that are generated from Google comparison ads. The company worked closely with Google during the development stages of this new feature and has integrated its lead management software with Google to provide mortgage lenders with an online lead management service that streamlines the process, enables timely follow-up, and produces greater sales results.
""We have watched and assisted Google with the development of their feature for some time and have been extremely impressed,"" said Dan Morefield, CEO of Leads360. ""The volume and quality of leads that Google is able to generate is likely to attract significant new lead buyers into the market. In addition, consumers are provided with a more reliable and speedy method for obtaining comparative mortgage quotes than have previously been available. We are very pleased to be a
Google collaborator and are excited to see the results our customers are able to achieve with this new category of leads.""
OpenClose Mortgage Software, developers of Web-based end-to-end mortgage loan origination software, is the only pricing and product engine and loan origination system tapped to provide loan rate and fee data feed for Google's AdWords feature. Its loan product and pricing engine, DecisionAssist, will display lender rate data, and potential borrowers will be able to choose directly from the offers listed or further refine their search. By using the direct feed from OpenClose, borrowers will receive accurate, up-to-date rates.
""We're excited to be working with Google on AdWords comparison ads for mortgages,"" said Jason Regalbuto, CEO of OpenClose. ""Assisting borrowers by providing granular targeted mortgage search results will result in more valuable, qualified leads and create a better experience for borrowers and lenders. Additionally, the seamless integration of comparison ads mortgage leads directly into OpenClose will add significant value to our platform for existing and future customers.""
PriceMyLoan is also collaborating with Google and will supply loan pricing data for this new feature. It is a proprietary product of Insight Lending Solutions (ILS), which provides web-based application service for the mortgage lending industry and software as a service (SaaS) to its clients to enhance productivity, reduce IT dependency, and accelerate time-to-value for mortgage companies.
""We're excited to assist Google with our mortgage pricing capabilities,"" said Gigi Campbell, national sales director for PriceMyLoan. ""It's gratifying to know that Google considers our loan pricing technology to be on par with their high standards. We're really looking forward to the new business opportunities that AdWords Comparison Ads can generate for our clients.""