REO Maestro has changed its corporate brand to ""Realis Real Estate Software"":http://www.RealisSoftware.com. REO Maestro will remain the product name of the company's flagship workflow management tool, which has been utilized by agents and brokers specializing in REO properties for the last decade.
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""The varying requirements of lenders, servicers, and outsourcers can make buying and selling of residential foreclosures one of the most complex processes in real estate,"" said Lauren Roberts, founder and CEO of the Denver-based company. ""This is where REO Maestro created the category, and today continues to deliver best-practice performance. With our new name and legacy of technical expertise and hands-on support, we're expanding our brand and software platform to serve the needs of today's evolving marketplace.""
Though historically reluctant to adopt new information technologies, the real estate industry is under pressure as banks, regulators and new buyer behaviors are changing
[COLUMN_BREAK]the landscape. There is a thinning of the herd as real estate professionals are forced to change the way they do business.
""Technology has come to the forefront as the top-performing professionals adapt to new environments, target new opportunities, and adopt best practices to produce more revenue with fewer resources,"" said Roberts, a 25-year industry veteran who started the company ‘for real estate professionals, by real estate professionals' to solve the challenges she saw in her own REO business.
Roberts added, ""Our workflow management software platform is easy to use, can scale within large and small operations, and has the flexibility to perform a variety of mission-critical functions across the real estate industry's vertical markets and specialty areas.""
With rising demand from its customers â€" primarily residential foreclosure experts who are diversifying their practices â€" Realis is expanding its product portfolio by developing new solutions to address traditional retail real estate processes, contact management, property management, and other critical functions.
""External pressures from a myriad of sources have forced alternatives to foreclosure, so we have developed an easy-to-use tool to manage short sales,"" Roberts explained. ""This latest product under development, called Prelude, is undergoing beta-stage testing with current Realis customers.""
The release of Prelude, tailored specifically for short sales, is scheduled for spring 2011.