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First Smart Phone App for Appraisal Industry to Debut in 2011

""Coester Appraisal Group"":http://www.CoesterAppraisals.com, a nationwide appraisal management company based in Maryland, announced the appraisal industry's first smart phone application last week. The free application, currently in beta testing and available later this year, connects Coester Appraisal Group with staff, contracted appraisers, and its lender and broker clients.

""One of the reasons our clients and appraisers choose to work with us is because they know we are a tech-savvy, forward-thinking company,"" said Brian Coester, CEO[IMAGE] [COLUMN_BREAK]

of Coester Appraisal Group. ""They know that we are committed to leveraging technology in a way that helps our clients and vendors.""

Coester added, ""Our app will allow us to get information to appraisers and lenders immediately, no matter where they are. Our thinking is this: If we can't find the technology we need to further enhance the client or vendor experience, we'll create it.""

Due to its HTML5 format, the new application is compatible with multiple operating systems, including those used with the Apple iPhone and Blackberry and any smart phone using the Google Android operating platform. Users can order appraisals, check appraisal status, update appraisals, upload completed appraisals, and pay for services through an integrated credit card processing service.

Coester Appraisal Group can alert users and deliver messages quickly via the application's ""ping"" notifications. By mid-2011, the company plans to include a searchable database of every appraisal it's completed during the past three decades, which will assist users in determining and supporting ""customary and reasonable"" fees for appraisals as mandated by the Dodd-Frank Act.

About Author: Heather Cernoch

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