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Tag Archives: First American Potential Home Sales Model (PHSM)

Housing Market Potential Drops 17% YoY

“The steep annual decline in market potential was largely a result of higher mortgage rates, which prevent both buyers and sellers from jumping into the market,” said Mark Fleming, Chief Economist for First American Financial Corporation.

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Is a Housing Market Normalization Upon Us?

First American Financial Corporation has released the latest Potential Home Sales Model for the month of July 2022, which uses proprietary data to measure what the healthy market level of home sales should be based on economic, demographic, and housing ...

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Potential Home Sales Back Off

Potential is defined as the latent ability for a thing to develop into something bigger in the future. Currently, the housing market is trying to find a new “post-pandemic norm” amid an environment of rising interest rates, record-high inflation, and ...

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Potential Home Sales Decrease on Monthly, Yearly Basis

First American Financial Corporation has released their latest iteration of the proprietary Potential Home Sales Model (PHSM) for April 2022 and found that potential existing-home sales decreased to a 5.74 million seasonally adjusted annualized rate (SAAR), a 3.0% month-over-month decrease.  ...

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