Investors have installed more than $1.8 billion in assets on the OwnAmerica Portfolio Visualizer in the first 30 days, with over $200 million made available for purchase, according to an announcement from the company.
"Owners of SFR portfolios have never been offered services like these, and they are responding with enthusiasm," said Greg Rand, CEO of OwnAmerica, "Single Family Rental is the latest segment of the real estate economy to be transformed by technology. We are revealing and tracking the financial performance of SFR portfolios in ways that were not possible 4 years ago.”
OwnAmerica launched this platform on September 12, offering SFR portfolio owners a way to receive valuation and analysis on their investment properties. The platform also gives investors access to a rapidly growing community of fellow SFR investors. The company says that owners who are expanding their holdings can be matched with owners who seeking to sell all or part of their portfolios. OwnAmerica’s Portfolio Visualizer is supported by technology and a national field force of 4,000 certified real estate agents.
Larry Shapiro, COO of Silver Bay Realty Trust, said, "By offering portfolio owners a place to manage the disposition of their real estate investments, OwnAmerica is creating a steady flow of quality inventory for sale, which is good for the health of the market."
The total value of the SFR market exceeds $3 trillion, and shelters more than 12 percent of the households in the U.S. The National Association of Realtors reports that 22 percent of all home sales, or over 1 million sales each year, are attributable to investors. The volume and value of the market is comparable in size to the other real estate asset classes in commercial real estate.