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How Real Estate Pros Are Embracing Mobile Devices

phonesReal estate professionals are spending an increasing amount of time conducting business on their smartphones, according to a new report from the National Association of Realtors (NAR). About one-third of real estate professionals spend more than seven hours per workday on their smartphone or tablet, up from 18 percent a year ago, according to the 2018 Realtor Mobile Usage Report from NAR.

About half of that third estimate they spend more than nine hours per day on their devices. Also, 35.7 percent of real estate professionals use their mobile devices between four and six hours per workday. Fewer than five percent of real estate professionals say they use their smart devices less than one hour per day, and less than half a percent do not use a mobile device at all.

It’s not surprising then that an overwhelming majority—85.3 percent—of real estate professionals consider their mobile devices “very important” in their daily work and another 10.6 percent consider them “important.”

Tablets are popular but not universal among real estate professionals. About 34.8 percent of survey respondents said they do not use a tablet at all.

Apple devices are favored among real estate professionals with 70.4 percent saying they use an iPhone for their business. About 28.9 percent use an Android.

When it comes to tablets, however, it’s just about Apple or nothing. While a little over a third of respondents said they do not use a tablet, 48.7 percent said they use an Apple tablet. Fewer than five percent of respondents said they use a Google or Microsoft tablet.

The task real estate professionals complete most often on their mobile devices is, naturally, client communications. About 93.6 percent of survey respondents said they use their mobile devices for client communications.

Other common uses for mobile devices were housing research, cited among 70.7 percent of respondents; social media (70.7 percent); arranging home showings (62 percent); accessing contact management systems (60 percent); and making financial calculations (56 percent).

Half of the respondents said they use their devices to track mileage and business expenses, and nearly half rely on their mobile device’s camera.

NAR also questioned respondents about their favorite mobile apps. Professionals most often cited RPR, Homesnap, Zillow, ShowingTime, Realtor.com, and area MLS apps.

About Author: Krista Franks Brock

Krista Franks Brock is a professional writer and editor who has covered the mortgage banking and default servicing sectors since 2011. Previously, she served as managing editor of DS News and Southern Distinction, a regional lifestyle publication. Her work has appeared in a variety of print and online publications, including Consumers Digest, Dallas Style and Design, DS News and DSNews.com, MReport and theMReport.com. She holds degrees in journalism and art from the University of Georgia.

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