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Lenders One Launches New LendRIGHT Marketing Campaign

""Lenders One Mortgage Cooperative"":http://www.lendersone.com, a St. Louis-based national alliance of community mortgage bankers, correspondent lenders, and suppliers of mortgage products and services, launched a new national marketing campaign this week. LendRIGHT was created ""to establish a seal of excellence for the mortgage industry,"" according to a statement from Lenders One.

""We want to restore confidence in the mortgage industry and assure consumers that these lenders have vowed to provide the highest levels of quality and performance,"" said Scott Stern, Lenders One CEO. ""Borrowers should be[IMAGE] [COLUMN_BREAK]

confident that the company they select for home financing is committed to maintaining the utmost standards in terms of education, training, compliance, fiscal responsibility, and service. LendRIGHT lenders offer that assurance.""

Lenders receive the LendRIGHT designation by making a pledge to fulfill the qualities of Relationships, Information, Guidance, Honesty, and Trust, which form the acronym RIGHT in LendRIGHT. The program allows consumers to recognize lenders who share this commitment, Lenders One explained.

""We are determined to provide consumers with the ultimate experience of service and integrity, especially since buying a home is the single largest investment many of them will make,"" Stern said. ""Now is the time to demonstrate that there are lenders who care about doing business the right way, the LendRIGHT way.""

Lenders One will launch a national media program to support the campaign. The ""LendRIGHT.com"":http://www.lendright.com Web site will direct consumers to local LendRIGHT lenders and provide resources on the mortgage process.

Lenders One Mortgage Cooperative includes more than 180 members that originated $77 billion in mortgage loans for 2009.

About Author: Heather Cernoch


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