REDC Launches New Auction.com Site

""Real Estate Disposition, LLC"":http://www.redcgroup.com (REDC), a national real estate auction firm headquartered in Irvine, California, announced the re-launch of its ""Auction.com"":http://www.auction.com Web site[IMAGE]

on Wednesday. The company says it has increased site content tenfold to support more than 500,000 unique monthly visitors.

""This newly-designed Web site is a ‘game changer' for the company, the industry, and our banking clients,"" said Robert Friedman, REDC chairman. ""The new Auction.com is the result of nearly a year of analysis and programming. We developed a site that will continue to support our growth into new sales channels while maintaining our dominant position in real estate auctions and enabling our banking and lending clients to continue to reduce much of their inventory while maximizing their profits.""

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According to REDC, the new Auction.com makes it easier for homebuyers and investors to browse, find, and save properties. Users can sign up for email alerts, register for auctions, submit pre-auction bids, and participate in online auction events.

From an operational standpoint, the company says considerably more back-end firepower has been added to handle the growing number of online auctions being run for foreclosed homes, commercial real estate properties, and performing and non-performing notes. In addition, site content has increased from 18,000 pages to more than 180,000 pages of properties and information.

""We created this platform for serious real estate buyers and investors that will maximize profitability for banks, lenders, and other financial institutions in the real estate sector,"" Friedman said. ""What we've done is replicate online our best-in-class live auction process to ensure maximum success.""

The company says it expects to continue to grow its presence through Auction.com during the remainder of this year and through next year.

""The benefit to lenders is clear: Auction.com provides an open real estate trading platform where the market determines the best and highest value of real estate that is sold, giving banks and lenders maximum profitability,"" Friedman said. ""Auction.com has become the cultural barometer for online real estate transactions.""