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Howard Hanna Real Estate Services Partners with Zillow

Pittsburgh-based ""Howard Hanna Real Estate Services"":http://www.howardhanna.com/, ranked by ""REAL Trends"":http://www.realtrends.com/go/index.php as the fourth largest real estate[IMAGE]

company in the United States, recently joined the Zillow Listings Feed Program offered by the online real estate marketplace ""Zillow.com."":http://www.zillow.com/

This partnership enables Howard Hanna to automatically feed all of its 21,000 for-sale listings to the Zillow Web site, which will improve the real estate search experience for Zillow users in Pennsylvania, Ohio, West Virginia, and New York.

""Zillow is proud to partner with Howard Hanna, the fourth largest real estate company in the nation and a highly-

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regarded brokerage that has been a leader in the real estate community for over 50 years,"" said Spencer Rascoff, COO of Zillow.

Howard Hanna joins more than 800 partners participating in the Zillow Listings Feed Program, which launched in November 2007 and has grown to more than 4 million for-sale listings and over 65,000 rental listings. The program gives listing providers free marketing exposure for their listings while also providing Zillow users with a more robust search experience.

Each listing Howard Hanna feeds to Zillow will include a description of the property with multiple photos, full marketing text, agent contact information, and a link back to the Howard Hanna Web site. In addition to being displayed on Zillow.com, Howard Hanna listings will also appear on the Zillow iPhone App, the Zillow Android App, and on Zillow on iPad.

""We continually seek out ways to innovate and maximize marketing exposure for our associates and listings,"" said Howard W. ""Hoddy"" Hanna III, chairman and CEO of Howard Hanna. ""By distributing our listings to Zillow, we are able to expose our clients to Zillow's audience of more than 10 million unique visitors each month. This offers a tremendous marketing opportunity for our 4,700 sales associates and their sellers.""

About Author: Brittany Dunn

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