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Roostify Hires New CRO

roostifyRoostify has announced the hiring of Frank Gelbart as the organization’s new Chief Revenue Officer. Under his new position, Gelbart will be in charge of managing partner relationships and driving both new and existing streams of revenue.

Gelbart comes to Roostify with two decades of experience in the enterprise software realm. He previously founded and served as President and CEO at Appfluent Technology, a business intelligence firm eventually acquired by Attunity. He also served as the VP of Worldwide Sales at Peakstone Corporation and as a senior manager at Entevo Corporation, Equinox Corporation, and Cheyenne Software. This experience will serve him well at Roostify, according to its CEO Rajesh Bhat.

“As Roostify enterRs its next stage of growth, Frank’s extensive background in enterprise technology and finance will play a pivotal role in producing and managing additional revenue streams for the company,” Bhat said. “We welcome Frank to our growing team as we continue our mission to accelerate and simplify the home purchase experience for consumers, lenders, and others.”

Gelbart said he is looking forward to joining Roostify, a platform that automates and streamlines the mortgage process.

“I am excited to be joining Roostify at a very significant time for the company, which has gone from an early stage startup to a key player in a quickly-growing industry,” Gelbart said. “I look forward to continuing our momentum, fostering key relationships within the mortgage and real estate industry and fundamentally changing the way consumers obtain home loans.”

Roostify was launched in 2012 and has partnerships with Fannie Mae, EllieMae, DocMagic, Salesforce, Equifax, and more.

About Author: Aly J. Yale

Aly J. Yale is a longtime writer and editor from Texas. Her resume boasts positions with The Dallas Morning News, NBC, PBS, and various other regional and national publications. She has also worked with both the Five Star Institute and REO Red Book, as well as various other mortgage industry clients on content strategy, blogging, marketing, and more.
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