FLS Offers Widget to Appeal to Borrowers

""Financial Literary Solutions, LLC"":http://www.flsvideo.com/ (FLS) announced Tuesday the release of a new video solution for lenders hoping to attract borrowers who want to refinance under HARP 2.0.

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The video, offered as a web ""widget"" for lenders to use on their websites, is designed to allow lenders to communicate with borrowers in a way that engages viewers. According to a release from FLS, video is the most viewed online content, and home loan borrowers who view online videos are more engaged with lenders that offer them.

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The video also provides links to other information, including a wizard program that walks the borrower through qualification criteria without having to leave the video player. The widget can also be shared with partners looking to provide information to clients. It can be put up on a website, a blog, or a Facebook page.

""Borrowers are tired of hearing about government programs that can't help them because they don't qualify,"" said Garth Graham, founder and president of Financial Literacy Solutions. ""This happens when borrowers don't fully understand the programs or what it takes to qualify. The result is that the lender loses credibility and loses the borrower's trust. Our new educational video on HARP 2.0 reduces that risk and puts more borrowers into the lender's pipeline.""

Financial Literary Solutions is headquartered in Plantation, Florida and provides Internet-based video learning solutions for the financial services industry.