Tranzact IS Launches New Program to Help Lenders Retain Customers

""Tranzact Information Services"":http://www.tranzactis.com/home.aspx (Tranzact IS), a marketing information services company based in Boca[IMAGE]

Raton, Florida, recently announced the launch of Loyalty Assurance, a new program designed to help lenders achieve ""dramatic improvement"" in customer retention rates.

""Retention is the new acquisition,"" said Ben Waldshan, president of Tranzact IS. ""Faced with rising acquisition costs in a soft economy, many lenders are refocusing their marketing efforts on customer retention.""

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According to Tranzact IS, the Loyalty Assurance program enables lenders to retain incremental customers by leveraging credit inquiries to help lenders identify customers who are actively shopping for a mortgage loan. In doing so, lenders are able pinpoint customer at risk of being lost to competitors, the company said.

""The biggest challenge with traditional customer retention programs is their inability to determine the exact moment a customer re-enters the market,"" Waldshan said. ""Our Loyalty Assurance program can provide lenders with this marketing intelligence within 24 hours.""

Tranzact IS said this new program offers lenders access to technology that cross-references their customer database with credit activity on a daily basis. Waldshan explaiend that this allows lenders to reach customers at the ""very moment"" they are considering a competitive offer, giving them the ability to ""save customers"" before they are lost to a competitor.

Although Loyalty Assurance was just launched, Tranzact IS said many of its customers have already achieved tremendous success with the program.